It was all a dream.

¡Quiubo! After many years of dreaming about changing careers and owning a restaurant, I finally made it happen. It took moving across the country to do some real soul searching. I missed the bold, authentic flavors of Southwest Mexican food, and although I had no experience in the food industry, I took a leap and opened a breakfast taco trailer, Desayunos Eatery. 

Desayunos Eatery serving the Sharon Hill Public Library during a book sale on April 20, 2024.

I reflected on everything my momma taught me, and began blending traditional childhood recipes with bold, new flavors. Before I knew it, demand was growing. With the love and support of my children, we took the next big step and opened Luna’s Mexican Grill in March 2025.

Joe Luna Jr.

(Left to right) Amanda Hernandez, Steven Hernandez, Lucya Hernandez, Jacob Hernandez, Cristina Ramirez, Matthew Ramirez, and Sergio Ramirez pose outside 6 Park Ave, formerly Village Vine, on Sunday, March 9, prior to the acquisition by Luna’s Mexican Grill.

I’m not a culinary expert or a trained chef. I’m just someone with a deep love for my culture and a passion for sharing good food. I hope you enjoy my heritage cooking as much as I enjoy serving it.

Owner | Operator